Let's make your brand look incredible

I help hospitality and lifestyle brands tell better stories through premium creative direction and production. From one-time projects to ongoing partnerships—led by Creative Director Gio Soto.

Book a call
view my work

Trusted by brands like:

Walt Disney logo featuring a stylized castle with a rainbow arch over it.
Red Bull logo with two bulls charging towards each other and the words 'Red Bull' underneath.
Budweiser logo with a gray banner background and white script font
Logo for Catch Hospitality Group featuring a stylized 'G' inside a circular design with the text 'CATCH HOSPITALITY GROUP' below.
Logo with text 'ORIGIN' in metallic style with a circular design element on the left.
Bacardi logo featuring a bat inside a circle and the text Bacardi below.
Ancestry logo with a gray leaf design and the word 'ancestry' in lowercase letters
Logo for Bubba Gump Shrimp Co. restaurant and market, featuring a smiling shrimp mascot with a chef's hat in front of a circular background.

HOw i work with brands

Perfect for brand launches, restaurant openings, campaigns, rebrands, seasonal content, events, and one-time productions.

This includes:

  • Brand visual identity & art direction

  • Campaign creative direction

  • Premium photo & video production

  • Product, food, or lifestyle shoots

  • Event coverage & storytelling

  • Menu photography & design

🎥 creative projects

Perfect for brands that need ongoing content, consistent creative direction, and a reliable production partner.

This includes:

  • Monthly creative strategy & planning

  • Regular production shoots (tailored to your needs)

  • Premium photo & video content

  • Content direction & calendars

  • Ongoing creative direction support

  • Optional: Social media management, posting, copy, analytics

🤝 Monthly Creative Partnerships

Inquire about a project / partnership

Not sure which makes sense for you? Book a free 15-minute consultation and we'll figure out the best approach for your brand.

Book a discovery call

Industries I serve

🍽 Restaurants

•

🏨 Hospitality

•

🛍 Lifestyle

•

💻 Product & Tech

•

🍽 Restaurants • 🏨 Hospitality • 🛍 Lifestyle • 💻 Product & Tech •

how we work together

  • We start with a conversation about your brand, goals, and creative needs. Then I'll put together a custom plan and proposal tailored to your business.

  • I handle everything from concept development to production to final delivery—premium content that actually represents your brand.

  • You get organized, high-quality deliverables ready to use. For ongoing partnerships, we continuously refine based on what's working.

recent work

  • A person's hand opening a small jar of Farrow skincare cream next to a bar of Farrow G.O.A.T soap on a white reflective surface with a plain light blue background.
  • A bottle of Dewar's Caribbean Smooth Scotch whisky, a glass of yellow cocktail garnished with mint and lemon, and lemon wedges on a wooden surface.
  • A close-up of a clear glass of dark soda on a white table in a dimly lit restaurant or bar.
  • A young woman standing outdoors, making a heart shape with her hands above her head, wearing a green sports bra and matching shorts, with a backpack on one shoulder, on a sidewalk with trees and buildings in the background.
  • Multiple heart-shaped bracelets with colorful and shiny stones, on a person's wrist outdoors with green leaves in the background.
  • Close-up of a laptop keyboard illuminated with purple and blue lighting, with part of the screen visible.
  • People sitting around a campfire with a small portable table holding snacks and drinks.
  • Colorful Mexican food spread including tacos, pizza, nachos, and drinks on a striped tablecloth.
View full portfolio

✅ Premium quality without agency overhead

You get agency-level creative direction and production without the bloated costs, slow timelines, or bureaucracy.

✅ Strategy + Production Under One Roof

Most creators only shoot. Most agencies only strategize. I do both — your content isn’t just aesthetic, it’s built to perform.

✅ Fast Turnaround, High Consistency

Monthly shoots, organized delivery, and priority editing mean your content calendar is always full — never scrambling.

why work with a boutique studio?

✅ you work directly with me

No account managers, no hand-offs. You get a seasoned creative director (10+ years, brands like Disney, Red Bull, Budweiser) guiding your brand personally.

✅ Flexible partnerships

Whether you need a one-time project or ongoing creative support, we tailor our approach to your needs and budget.

✅ team and partners

I have a team of social media managers, designers, copywriters and more if your project requires a larger scale solution.

FAQs

How much do projects typically cost?

1

Projects range from $1,000 for smaller shoots to $10k+ for full campaigns, depending on scope and complexity.

How much are monthly partnerships?

2

Monthly partnerships typically start around $3k/month and scale based on how many shoots, strategy sessions, and deliverables you need. Most clients invest $3k-$8k/month depending on scope.

What are you monthly options?

3

We typically do 3, 6, or 12 month agreements that are invoiced monthly. All partnerships include 30 days notice to cancel or pause.

Can I start with a project and then move to a monthly partnership?

4

Absolutely! Many clients start with a one-time project to see how we work together, then transition to ongoing support.

“Gio stands out among the endless lists of creatives in the social market. Not only because of his work, but also because of his demeanor and positive outlook.”

Adrian P.

A young man with a beard and short hair, wearing a light-colored shirt and a patterned scarf around his neck, standing outdoors with a bridge and cityscape in the background.

“Gio brings strategy, style, and consistency to every project. He just gets it.”

Cali B.

A young woman in a white dress and a red graduation stole, wearing a black graduation cap, standing in front of a pink wall, smiling.

ready to elevate your brand?

click here to Book a free consultation and let's discuss your creative needs.

Or email me directly:

hello@sotostudios.co

Giovanni Soto - Founder

“I've spent over a decade directing creative for brands like Disney, Red Bull, Budweiser, and Bacardi. I founded Soto Studios to bring that same level of creative direction and premium production to hospitality and lifestyle brands—restaurants, hotels, and growing businesses that want to show up with the quality they deserve.

Based between Dallas and New York, I work with ambitious brands who refuse to settle for generic content.”

A young man with short dark hair, light skin, and earrings, resting his chin on his hand, looking thoughtfully to the side against a plain dark background.